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Frankie Beverly, Frontman of the Soul Group Maze, Is Dead at 77
A consistent hitmaker on the R&B charts for almost 50 years, he had announced just this year that he would be retiring.
Frankie Beverly, the lead singer and songwriter of the soul and funk band Maze, whose songs, including “Golden Time of Day,” “Joy and Pain” and “Happy Feelin’s,” provided the soundtrack to countless summer cookouts and family reunions for more than five decades, died on Tuesday. He was 77.
His death was announced in a statement by his family on his Instagram account. The statement did not say where he died or cite a cause.
“He lived his life with pure soul, as one would say, and for us, no one did it better,” the statement said. “He lived for his music, family and friends.”
Mr. Beverly had announced a farewell tour this year with a handful of dates. He had said that he would retire after going on the road one last time.
“Thank you so much for the support given to me for over 50 years as I pass on the lead vocalist torch to Tony Lindsay,” Mr. Beverly said in a statement to Billboard at the time. “The band will continue on as Maze Honoring Frankie Beverly. It’s been a great ride through the decades. Let the music of my legacy continue.”
With his smooth baritone, Mr. Beverly led Maze to success on the R&B charts and Black radio. But the band did not have a lot of crossover pop success.
“Frankie Beverly may be the biggest R&B star you never heard of,” J.D. Considine, the Baltimore Sun music critic, wrote in 1994.
That did not seem to bother him much.
“Yeah, I wish more people did know who I was,” he told Mr. Considine, “but if it’s at the expense of me giving up this thing we have, then I just have to wait until they find out. ’Cause whatever we have, whatever this thing is that we seem to have a part of, it’s a cult kind of thing.”
It would be difficult to count the number of artists who have cited Mr. Beverly’s music as inspiration or sampled from his ever-expanding playbook of infectious melodies and harmonies. Many have covered his work, some with more fanfare than others. His 1978 song “I Need You” was sampled in “Hustler’s Ambition” by 50 Cent, “Talk to Em” by Young Jeezy and “I Need U” by Lil Boosie and Webbie.
And Mr. Beverly’s song “Before I Let Go,” though not a big hit, was covered by Beyoncé on her live album “Homecoming” in 2019. In the New York Times podcast “Still Processing,” with Wesley Morris and Jenna Wortham, the song was described in 2021 as having “a unique ability to gather and galvanize,” becoming “a unifying Black anthem and an unfailing source of joy.”
Howard Stanley Beverly was born on Dec. 6, 1946, in Philadelphia. His father was a truck driver, and his mother ran the household.
He was influenced as a child by the music he heard in church, by R&B singers like Sam Cooke and Lloyd Price, and by the doo-wop group Frankie Lymon and the Teenagers.
“I was so blown away by Frankie that I changed my own name — my birth name is Howard!” he was quoted as saying in an online biography. “But after I heard Frankie and the guys, I was totally bitten.”
As a 12-year-old, he said, he toured the East Coast for about a year with the Silhouettes (who had a No. 1 hit with “Get a Job” in 1958) after they heard he could sing like Mr. Lymon. He then formed a few doo-wop groups of his own and recorded for one of the early record labels of the songwriter and producer Kenneth Gamble — who, with his partner, Leon Huff, would help create the sound known as Philly Soul.
Mr. Beverly transformed his group Butlers from a traditional vocal harmony ensemble into Raw Soul, which bore the influence of Sly and the Family Stone’s adventurous fusion of soul, rock and funk.
He and the other members of Raw Soul moved to San Francisco in 1972, but they initially had trouble finding success.
“We were going through hell,” Mr. Beverly told The St. Louis Post-Dispatch n 1978. “San Francisco was no Disneyland. It was real, with real hurts and heartaches. We didn’t have any bread and we were out in the street.”
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They did manage to get booked at a few small clubs; at one of them, Marvin Gaye’s sister-in-law saw them perform and alerted Mr. Gaye to their talent. He took them out on tour in 1976 as an opening act and helped them get a deal with Capitol Records.
“He loved me like a little brother,” Mr. Beverly said of Mr. Gaye in the online biography, “and certainly working with him helped bring our demos back to life.”
Raw Soul changed its name before its first album, “Maze Featuring Frankie Beverly,” was released in 1977. It was the first of nine albums by the group to be certified gold, including the two-disc “Anthology” (1996).
Information about survivors was not immediately available.
In 2009, when they closed the Essence Music Festival in New Orleans for the 15th straight year, Ben Ratliff of The Times described the experience of listening to Maze:
“The band’s shows are rehearsed rituals, working up to a rare and special audience feeling: deep, sentient serenity, not the usual kind of lose-yourself pop catharsis. It’s done by repetitive funk in slow to medium tempos, without a lot of instrumental flexing; moderation is everywhere.”
As for Mr. Beverly, he added: “His voice was half-scorched, and some of the usual traces of Donny Hathaway and Sam Cooke weren’t coming through. But he managed by keeping it in the middle register and by adding small vocal gestures to the rhythm cycles — percussive uh-uhs and dibba-dibbas, gospel grunts.
“His lyrics are about joy and desire, but he works realism, as well as a horror of hurting anyone, into his euphoria.”
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Clarence Eugene Sasser (b. September 2, 1947, Chenango, Texas – d. May 13, 2024, Sugar Land, Texas) was a United States Army soldier and a recipient of the United States military's highest decoration for valor, the Medal of Honor, for his actions in the Vietnam War.
Born in Chenango, Texas, Sasser briefly attended the University of Houston as a chemistry major but was forced to drop out due to lack of funds. He was drafted into the United States Army after giving up his college deferment and served as a combat medic during the Vietnam War. Sasser's Vietnam War tour lasted just 51 days. He received the Medal of Honor from President Richard Nixon in 1969 for his actions as a combat field medic on January 10, 1968, in Dinh Tuong Province, South Vietnam.
Sasser received multiple wounds during the January 10 battle when his unit was airlifted to a Mekong River rice paddy on a reconnaissance mission. As soon as he disembarked from the transport helicopter, Sasser was shot in the leg. Subsequently, he received shell fragments throughout his body, impeding his ability to render aid to wounded soldiers. Despite his wounds, Sasser continued to crawl through the muddy field, bandaging soldiers and dragging them back to safety. Sasser and other members of his unit continued to fight the enemy for nearly twenty hours and were not evacuated until the next day.
Sasser was transported to a hospital in Japan where he recovered from his injuries. He did not return to Vietnam.
A member of Headquarters and Headquarters Company, 3rd Battalion, 60th Infantry Regiment, 9th Infantry Division, Sasser was a private first class attached to the 3rd Battalion's Company A when he earned the medal and was later promoted to specialist five.
When Sasser's military commitment was finished, Sasser enrolled at Texas A&M University as a chemistry student. Although he did not graduate, he received an honorary doctorate of letters from the university in 2014. He then worked at an oil refinery for more than five years before being employed by the United States Department of Veterans Affairs.
In 1970, Sasser married Ethel Morant. The couple had three sons: Ross, Benjamin and Billy. In 1996, his wife died. His sons Ross and Benjamin also preceded Sasser in death.
Sasser raised an American flag on a flagpole outside his home every day. In his later years, he turned down multiple speaking engagements, saying "These are the memories you deal with better if they're not in the forefront of your mind." During a Library of Congress interview, Sasser spoke of the privilege of being a medic and how that helped explain his battlefield bravery: "There's no way I could have, in my mind, not went to see about someone when they hollered medic. Repayment of the adulation these guys heaped on you demanded that you go."
A statue depicting Sasser in the war was created in 2010 and was placed in front of the Brazoria County Courthouse.
Sasser died in Sugar Land, Texas, on May 13, 2024. At the time of his death, Sasser was one of 61 living Medal of Honor recipients and one of just three living Black recipients.
In a White House ceremony on March 7, 1969, Sasser was awarded the Medal of Honor by President Richard M. Nixon in a joint ceremony along with two other Medal of Honor recipients: Joe Hooper and Fred Zabitosky. The official citation for the medal reads:
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O.J. Simpson, Football Star Whose Trial Riveted the Nation, Dies at 76
He ran to football fame and made fortunes in movies. His trial for the murder of his former wife and her friend became an inflection point on race in America.
O.J. Simpson, who ran to fame on the football field, made fortunes as an all-American in movies, television and advertising, and was acquitted of killing his former wife and her friend in a 1995 trial in Los Angeles that mesmerized the nation, died on Wednesday at his home in Las Vegas. He was 76.
The cause was cancer, his family announced on social media.
The jury in the murder trial cleared him, but the case, which had held up a cracked mirror to Black and white America, changed the trajectory of his life. In 1997, a civil suit by the victims’ families found him liable for the deaths of Nicole Brown Simpson and Ronald L. Goldman, and ordered him to pay $33.5 million in damages. He paid little of the debt, moved to Florida and struggled to remake his life, raise his children and stay out of trouble.
In 2006, he sold a book manuscript, titled “If I Did It,” and a prospective TV interview, giving a “hypothetical” account of murders he had always denied committing. A public outcry ended both projects, but Mr. Goldman’s family secured the book rights, added material imputing guilt to Mr. Simpson and had it published.
In 2007, he was arrested after he and other men invaded a Las Vegas hotel room of some sports memorabilia dealers and took a trove of collectibles. He claimed that the items had been stolen from him, but a jury in 2008 found him guilty of 12 charges, including armed robbery and kidnapping, after a trial that drew only a smattering of reporters and spectators. He was sentenced to nine to 33 years in a Nevada state prison. He served the minimum term and was released in 2017.
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Over the years, the story of O.J. Simpson generated a tide of tell-all books, movies, studies and debate over questions of justice, race relations and celebrity in a nation that adores its heroes, especially those cast in rags-to-riches stereotypes, but that has never been comfortable with its deeper contradictions.
There were many in the Simpson saga. Yellowing old newspaper clippings yield the earliest portraits of a postwar child of poverty afflicted with rickets and forced to wear steel braces on his spindly legs, of a hardscrabble life in a bleak housing project and of hanging with teenage gangs in the tough back streets of San Francisco, where he learned to run.
“Running, man, that’s what I do,” he said in 1975, when he was one of America’s best-known and highest-paid football players, the Buffalo Bills’ electrifying, swivel-hipped ball carrier, known universally as the Juice. “All my life I’ve been a runner.”
And so he had — running to daylight on the gridiron of the University of Southern California and in the roaring stadiums of the National Football League for 11 years; running for Hollywood movie moguls, for Madison Avenue image-makers and for television networks; running to pinnacles of success in sports and entertainment.
Along the way, he broke college and professional records, won the Heisman Trophy and was enshrined in pro football’s Hall of Fame. He appeared in dozens of movies and memorable commercials for Hertz and other clients; was a sports analyst for ABC and NBC; acquired homes, cars and a radiant family; and became an American idol — a handsome warrior with the gentle eyes and soft voice of a nice guy. And he played golf.
It was the good life, on the surface. But there was a deeper, more troubled reality — about an infant daughter drowning in the family pool and a divorce from his high school sweetheart; about his stormy marriage to a stunning young waitress and her frequent calls to the police when he beat her; about the jealous rages of a frustrated man.
Calls to the Police
The abuse left Nicole Simpson bruised and terrified on scores of occasions, but the police rarely took substantive action. After one call to the police on New Year’s Day, 1989, officers found her badly beaten and half-naked, hiding in the bushes outside their home. “He’s going to kill me!” she sobbed. Mr. Simpson was arrested and convicted of spousal abuse, but was let off with a fine and probation.
The couple divorced in 1992, but confrontations continued. On Oct. 25, 1993, Ms. Simpson called the police again. “He’s back,” she told a 911 operator, and officers once more intervened.
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Then it happened. On June 12, 1994, Ms. Simpson, 35, and Mr. Goldman, 25, were attacked outside her condominium in the Brentwood section of Los Angeles, not far from Mr. Simpson’s estate. She was nearly decapitated, and Mr. Goldman was slashed to death.
The Complex Life of O.J. Simpson
- Acting Fame: Before O.J. Simpson became synonymous with the sensational murder trial that riveted the nation in the mid-1990s, he was a football star turned Hollywood fixture who played roles as varied as an astronaut, a comic detective and a fake priest.
- A Turbulent Era: From the car chase to the verdict, the murder case became an inextricable part of Los Angeles history in the 1990s, and Angelenos to this day still ponder what happened.
- The Victims’ Families: In 1997, a jury in a civil trial ordered Simpson to pay more than $33 million to the families of Nicole Brown Simpson and Ronald Goldman. They have yet to recover the damages.
- The Kardashian Connection: Long before the Kardashians became a star attraction on reality television, the family name first came to prominence when Simpson was on trial.
The knife was never found, but the police discovered a bloody glove at the scene and abundant hair, blood and fiber clues. Aware of Mr. Simpson’s earlier abuse and her calls for help, investigators believed from the start that Mr. Simpson, 46, was the killer. They found blood on his car and, in his home, a bloody glove that matched the one picked up near the bodies. There was never any other suspect.
Five days later, after Mr. Simpson had attended Nicole’s funeral with their two children, he was charged with the murders, but fled in his white Ford Bronco. With his old friend and teammate Al Cowlings at the wheel and the fugitive in the back holding a gun to his head and threatening suicide, the Bronco led a fleet of patrol cars and news helicopters on a slow 60-mile televised chase over the Southern California freeways.
Networks pre-empted prime-time programming for the spectacle, some of it captured by news cameras in helicopters, and a nationwide audience of 95 million people watched for hours. Overpasses and roadsides were crowded with spectators. The police closed highways and motorists pulled over to watch, some waving and cheering at the passing Bronco, which was not stopped. Mr. Simpson finally returned home and was taken into custody.
The ensuing trial lasted nine months, from January to early October 1995, and captivated the nation with its lurid accounts of the murders and the tactics and strategy of prosecutors and of a defense that included the “dream team” of Johnnie L. Cochran Jr., F. Lee Bailey, Alan M. Dershowitz, Barry Scheck and Robert L. Shapiro.
The prosecution, led by Marcia Clark and Christopher A. Darden, had what seemed to be overwhelming evidence: tests showing that blood, shoe prints, hair strands, shirt fibers, carpet threads and other items found at the murder scene had come from Mr. Simpson or his home, and DNA tests showing that the bloody glove found at Mr. Simpson’s home matched the one left at the crime scene. Prosecutors also had a list of 62 incidents of abusive behavior by Mr. Simpson against his wife.
But as the trial unfolded before Judge Lance Ito and a 12-member jury that included 10 Black people, it became apparent that the police inquiry had been flawed. Photo evidence had been lost or mislabeled; DNA had been collected and stored improperly, raising a possibility that it was tainted. And Detective Mark Fuhrman, a key witness, admitted that he had entered the Simpson home and found the matching glove and other crucial evidence — all without a search warrant.
‘If the Glove Don’t Fit’
The defense argued, but never proved, that Mr. Fuhrman planted the second glove. More damaging, however, was its attack on his history of racist remarks. Mr. Fuhrman swore that he had not used racist language for a decade. But four witnesses and a taped radio interview played for the jury contradicted him and undermined his credibility. (After the trial, Mr. Fuhrman pleaded no contest to a perjury charge. He was the only person convicted in the case.)
In what was seen as the crucial blunder of the trial, the prosecution asked Mr. Simpson, who was not called to testify, to try on the gloves. He struggled to do so. They were apparently too small.
“If the glove don’t fit, you must acquit,” Mr. Cochran told the jury later.
In the end, it was the defense that had the overwhelming case, with many grounds for reasonable doubt, the standard for acquittal. But it wanted more. It portrayed the Los Angeles police as racist, charged that a Black man was being railroaded, and urged the jury to think beyond guilt or innocence and send a message to a racist society.
On the day of the verdict, autograph hounds, T-shirt vendors, street preachers and paparazzi engulfed the courthouse steps. After what some news media outlets had called “The Trial of the Century,” producing 126 witnesses, 1,105 items of evidence and 45,000 pages of transcripts, the jury — sequestered for 266 days, longer than any in California history — deliberated for only three hours.
Much of America came to a standstill. In homes, offices, airports and malls, people paused to watch. Even President Bill Clinton left the Oval Office to join his secretaries. In court, cries of “Yes!” and “Oh, no!” were echoed across the nation as the verdict left many Black people jubilant and many white people aghast.
In the aftermath, Mr. Simpson and the case became the grist for television specials, films and more than 30 books, many by participants who made millions. Mr. Simpson, with Lawrence Schiller, produced “I Want to Tell You,” a thin mosaic volume of letters, photographs and self-justifying commentary that sold hundreds of thousands of copies and earned Mr. Simpson more than $1 million.
He was released after 474 days in custody, but his ordeal was hardly over. Much of the case was resurrected for the civil suit by the Goldman and Brown families. A predominantly white jury with a looser standard of proof held Mr. Simpson culpable and awarded the families $33.5 million in damages. The civil case, which excluded racial issues as inflammatory and speculative, was a vindication of sorts for the families and a blow to Mr. Simpson, who insisted that he had no chance of ever paying the damages.
Mr. Simpson had spent large sums for his criminal defense. Records submitted in the murder trial showed his net worth at about $11 million, and people with knowledge of the case said he had only $3.5 million afterward. A 1999 auction of his Heisman Trophy and other memorabilia netted about $500,000, which went to the plaintiffs. But court records show he paid little of the balance that was owed.
He regained custody of the children he had with Ms. Simpson, and in 2000 he moved to Florida, bought a home south of Miami and settled into a quiet life, playing golf and living on pensions from the N.F.L., the Screen Actors Guild and other sources, about $400,000 a year. Florida laws protect a home and pension income from seizure to satisfy court judgments.
The glamour and lucrative contracts were gone, but Mr. Simpson sent his two children to prep school and college. He was seen in restaurants and malls, where he readily obliged requests for autographs. He was fined once for powerboat speeding in a manatee zone, and once for pirating cable television signals.
In 2006, as the debt to the murder victims’ families grew with interest to $38 million, he was sued by Fred Goldman, the father of Ronald Goldman, who contended that his book and television deal for “If I Did It” had advanced him $1 million and that it had been structured to cheat the family of the damages owed.
The projects were scrapped by News Corporation, parent of the publisher HarperCollins and the Fox Television Network, and a corporation spokesman said Mr. Simpson was not expected to repay an $800,000 advance. The Goldman family secured the book rights from a trustee after a bankruptcy court proceeding and had it published in 2007 under the title “If I Did It: Confessions of the Killer.” On the book’s cover, the “If” appeared in tiny type, and the “I Did It” in large red letters.
Another Trial, and Prison
After years in which it seemed he had been convicted in the court of public opinion, Mr. Simpson in 2008 again faced a jury. This time he was accused of raiding a Las Vegas hotel room in 2007 with five other men, most of them convicted criminals and two armed with guns, to steal a trove of sports memorabilia from a pair of collectible dealers.
Mr. Simpson claimed that he was only trying to retrieve items stolen from him, including eight footballs, two plaques and a photo of him with the F.B.I. director J. Edgar Hoover, and that he had not known about any guns. But four men, who had been arrested with him and pleaded guilty, testified against him, two saying they had carried guns at his request. Prosecutors also played hours of tapes secretly recorded by a co-conspirator detailing the planning and execution of the crime.
On Oct. 3 — 13 years to the day after his acquittal in Los Angeles — a jury of nine women and three men found him guilty of armed robbery, kidnapping, assault, conspiracy, coercion and other charges. After Mr. Simpson was sentenced to a minimum of nine years in prison, his lawyer vowed to appeal, noting that none of the jurors were Black and questioning whether they could be fair to Mr. Simpson after what had happened years earlier. But jurors said the double-murder case was never mentioned in deliberations.
In 2013, the Nevada Parole Board, citing his positive conduct in prison and participation in inmate programs, granted Mr. Simpson parole on several charges related to his robbery conviction. But the board left other verdicts in place. His bid for a new trial was rejected by a Nevada judge, and legal experts said that appeals were unlikely to succeed. He remained in custody until Oct. 1, 2017, when the parole board unanimously granted him parole when he became eligible.
Certain conditions of Mr. Simpson’s parole — travel restrictions, no contacts with co-defendants in the robbery case and no drinking to excess — remained until 2021, when they were lifted, making him a completely free man.
Questions about his guilt or innocence in the murders of his former wife and Mr. Goldman never went away. In May 2008, Mike Gilbert, a memorabilia dealer and former crony, said in a book that Mr. Simpson, high on marijuana, had admitted the killings to him after the trial. Mr. Gilbert quoted Mr. Simpson as saying that he had carried no knife but that he had used one that Ms. Simpson had in her hand when she opened the door. He also said that Mr. Simpson had stopped taking arthritis medicine to let his hands swell so that they would not fit the gloves in court. Mr. Simpson’s lawyer Yale L. Galanter denied Mr. Gilbert’s claims, calling him delusional.
In 2016, more than 20 years after his murder trial, the story of O.J. Simpson was told twice more for endlessly fascinated mass audiences on television. “The People v. O.J. Simpson,” Ryan Murphy’s installment in the “American Crime Story” anthology on FX, focused on the trial itself and on the constellation of characters brought together by the defendant (played by Cuba Gooding Jr.). “O.J.: Made in America,” a five-part, nearly eight-hour installment in ESPN’s “30 for 30” documentary series (it was also released in theaters), detailed the trial but extended the narrative to include a biography of Mr. Simpson and an examination of race, fame, sports and Los Angeles over the previous half-century.
A.O. Scott, in a commentary in The New York Times, called “The People v. O.J. Simpson” a “tightly packed, almost indecently entertaining piece of pop realism, a Dreiser novel infused with the spirit of Tom Wolfe” and said “O.J.: Made in America” had “the grandeur and authority of the best long-form fiction.”
In Leg Braces as a Child
Orenthal James Simpson was born in San Francisco on July 9, 1947, one of four children of James and Eunice (Durden) Simpson. As an infant afflicted with the calcium deficiency rickets, he wore leg braces for several years but outgrew his disability. His father, a janitor and cook, left the family when the child was 4, and his mother, a hospital nurse’s aide, raised the children in a housing project in the tough Potrero Hill district.
As a teenager, Mr. Simpson, who hated the name Orenthal and called himself O.J., ran with street gangs. But at 15 he was introduced by a friend to Willie Mays, the renowned San Francisco Giants outfielder. The encounter was inspirational and turned his life around, Mr. Simpson recalled. He joined the Galileo High School football team and won All-City honors in his senior year.
In 1967, Mr. Simpson married his high school sweetheart, Marguerite Whitley. The couple had three children, Arnelle, Jason and Aaren. Shortly after their divorce in 1979, Aaren, 23 months old, fell into a swimming pool at home and died a week later.
Mr. Simpson married Nicole Brown in 1985; the couple had a daughter, Sydney, and a son, Justin. He is survived by Arnelle, Jason, Sydney and Justin Simpson and three grandchildren, his lawyer Malcolm P. LaVergne said.
After being released from prison in Nevada in 2017, Mr. Simpson moved into the Las Vegas country club home of a wealthy friend, James Barnett, for what he assumed would be a temporary stay. But he found himself enjoying the local golf scene and making friends, sometimes with people who introduced themselves to him at restaurants, Mr. LaVergne said. Mr. Simpson decided to remain in Las Vegas full time. At his death, he lived right on the course of the Rhodes Ranch Golf Club.
From his youth, Mr. Simpson was a natural on the gridiron. He had dazzling speed, power and finesse in a broken field that made him hard to catch, let alone tackle. He began his collegiate career at San Francisco City College, scoring 54 touchdowns in two years. In his third year he transferred to Southern Cal, where he shattered records — rushing for 3,423 yards and 36 touchdowns in 22 games — and led the Trojans into the Rose Bowl in successive years. He won the Heisman Trophy as the nation’s best college football player of 1968. Some magazines called him the greatest running back in the history of the college game.
His professional career was even more illustrious, though it took time to get going. The No. 1 draft pick in 1969, Mr. Simpson went to the Buffalo Bills — the league’s worst team had the first pick — and was used sparingly in his rookie season; in his second, he was sidelined with a knee injury. But by 1971, behind a line known as the Electric Company because they “turned on the Juice,” he began breaking games open.
In 1973, Mr. Simpson became the first to rush for over 2,000 yards, breaking a record held by Jim Brown, and was named the N.F.L.’s most valuable player. In 1975, he led the American Football Conference in rushing and scoring. After nine seasons, he was traded to the San Francisco 49ers, his hometown team, and played his last two years with them. He retired in 1979 as the highest-paid player in the league, with a salary over $800,000, having scored 61 touchdowns and rushed for more than 11,000 yards in his career. He was inducted into the Pro Football Hall of Fame in 1985.
Mr. Simpson’s work as a network sports analyst overlapped with his football years. He was a color commentator for ABC from 1969 to 1977, and for NBC from 1978 to 1982. He rejoined ABC on “Monday Night Football” from 1983 to 1986.
Actor and Pitchman
And he had a parallel acting career. He appeared in some 30 films as well as television productions, including the mini-series “Roots” (1977) and the movies “The Towering Inferno” (1974), “Killer Force” (1976), “Cassandra Crossing” (1976), “Capricorn One” (1977), “Firepower” (1979) and others, including the comedy “The Naked Gun: From the Files of Police Squad” (1988) and its two sequels.
He did not pretend to be a serious actor. “I’m a realist,” he said. “No matter how many acting lessons I took, the public just wouldn’t buy me as Othello.”
Mr. Simpson was a congenial celebrity. He talked freely to reporters and fans, signed autographs, posed for pictures with children and was self-effacing in interviews, crediting his teammates and coaches, who clearly liked him. In an era of Black power displays, his only militancy was to crack heads on the gridiron.
His smiling, racially neutral image, easygoing manner and almost universal acceptance made him a perfect candidate for endorsements. Even before joining the N.F.L., he signed deals, including a three-year, $250,000 contract with Chevrolet. He later endorsed sporting goods, soft drinks, razor blades and other products.
In 1975, Hertz made him the first Black star of a national television advertising campaign. Memorable long-running commercials depicted him sprinting through airports and leaping over counters to get to a Hertz rental car. He earned millions, Hertz rentals shot up and the ads made O.J.’s face one of the most recognizable in America.
Mr. Simpson, in a way, wrote his own farewell on the day of his arrest. As he rode in the Bronco with a gun to his head, a friend, Robert Kardashian, released a handwritten letter to the public that he had left at home, expressing love for Ms. Simpson and denying that he killed her. “Don’t feel sorry for me,” he wrote. “I’ve had a great life, great friends. Please think of the real O.J. and not this lost person.”
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